Which outcome results from a lack of consistent customer service?

A lack of consistent customer service typically leads to decreased brand trust among customers. When customers receive varying levels of service or experience unresolved issues repeatedly, their confidence in the brand diminishes. Consistency is a cornerstone of customer service; it assures customers that they can expect a certain standard when interacting with a business. If that standard is not met consistently, customers may begin to question the reliability of the business, leading to skepticism about its products or services. This erosion of trust can result in customers choosing to take their business elsewhere, fundamentally impacting brand reputation and profitability.